In 2012, in order to improve brand awareness and visibility, the water company Teuk Saat 1001 decided to change it's name and thereafter has been known as ' O-WE'®!
'O-We' is a short name, easy to pronounce and to recall. It is also a reflection of our mission and our values:
- The O represents water and also in Asia good furtune. 'We' in English stands for us, and our commitment to enhancing the community. Adopting a more Anglo Saxon identity also reinforces the credibility of our service within the local populations directly concerned.
- The three human symbols - which have a positive and dynamic shape and are moving forwards - represent the future positive impact on the health of the target community.
- The three bright colours selected are a reflection of our positive and dynamic state of mind.
All new production of water bottles will be developed with the new logo and branding , as will all communication tools , which will also be adapted with a backdrop of blue representing the water.